{"id":222,"date":"2021-02-19T07:50:25","date_gmt":"2021-02-19T06:50:25","guid":{"rendered":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/2021\/02\/19\/inzerce-nemovitosti\/"},"modified":"2021-02-19T07:50:25","modified_gmt":"2021-02-19T06:50:25","slug":"inzerce-nemovitosti","status":"publish","type":"post","link":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/2021\/02\/19\/inzerce-nemovitosti\/","title":{"rendered":"3 tipy pro inzerce nemovitost\u00ed aneb a\u0165 jste vid\u011bt"},"content":{"rendered":"\n<p>Opravdu je inzerce nemovitost\u00ed v&nbsp;dne\u0161n\u00ed dob\u011b jednoduch\u00fd \u00fakol?<\/p>\n\n\n\n<p>Byt\u016f a&nbsp;dom\u016f je m\u00e1lo, ceny vysoko a&nbsp;p\u0159i zm\u00ednce o&nbsp;prodeji na sebe prvn\u00ed z\u00e1jemci nenechaj\u00ed dlouho \u010dekat. Skoro to vypad\u00e1, \u017ee sta\u010d\u00ed ud\u011blat p\u00e1r fotek, vytvo\u0159it jednoduch\u00fd inzer\u00e1t se stroh\u00fdm titulkem \u201cprod\u00e1m byt\u201c a&nbsp;do t\u00fddne je prod\u00e1no.<\/p>\n\n\n\n<p>To je samoz\u0159ejm\u011b pro dne\u0161n\u00ed dobu uv\u011b\u0159iteln\u00fd sc\u00e9n\u00e1\u0159.<\/p>\n\n\n\n<p>Nicm\u00e9n\u011b, t\u00edmto zp\u016fsobem se zanedbanou inzerc\u00ed ztrat\u00edte dal\u0161\u00ed potenci\u00e1ln\u00ed kupce. A&nbsp;p\u0159i prodeji nemovitosti plat\u00ed, \u017ee \u010d\u00edm v\u00edce je z\u00e1jemc\u016f, t\u00edm v\u00fdhodn\u011bji prod\u00e1te.<\/p>\n\n\n\n<p>A o&nbsp;to p\u0159ece jde. Prodat za nejvy\u0161\u0161\u00ed \u010d\u00e1stku.<\/p>\n\n\n\n<p>Poj\u010fme se pod\u00edvat, jak pomoc\u00ed <a href=\"https:\/\/www.maklermartin.cz\/practice\/inzerce-ktera-prodava\/\" target=\"_blank\" rel=\"noreferrer noopener\">kvalitn\u00ed inzerce<\/a> dostat za prodej nemovitosti co nejv\u00edce pen\u011bz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. Vyfo\u0165te to<\/strong><\/h4>\n\n\n\n<p>Aby se z\u00e1jemci odhodlali p\u0159ij\u00edt na osobn\u00ed prohl\u00eddku, mus\u00ed je nejd\u0159\u00edve zaujmout <strong>fotografie va\u0161eho inzer\u00e1tu<\/strong>. Sn\u00edmky by m\u011bly b\u00fdt kvalitn\u00ed, ostr\u00e9 a&nbsp;p\u0159irozen\u00e9. Jen tak si potenci\u00e1ln\u00ed kupci snadno p\u0159edstav\u00ed, \u017ee budou v&nbsp;byt\u011b \u010di dom\u011b sami \u017e\u00edt.<\/p>\n\n\n\n<p>K&nbsp;navozen\u00ed podobn\u00e9 p\u0159edstavy pom\u016f\u017ee <a href=\"https:\/\/www.maklermartin.cz\/practice\/home-staging-a-foceni\/\" target=\"_blank\" rel=\"noreferrer noopener\">homestaging<\/a>. Ten spo\u010d\u00edv\u00e1 v&nbsp;\u00faprav\u011b interi\u00e9ru, dekorac\u00ed, n\u00e1bytku a&nbsp;detail\u016f jednotliv\u00fdch m\u00edstnost\u00ed. D\u00edky <strong>homestagingu<\/strong> z\u00e1jemci ze sn\u00edmk\u016f poc\u00edt\u00ed teplo domova.<\/p>\n\n\n\n<p>Pokud chcete, aby byl v\u00e1\u0161 inzer\u00e1t opravdu na \u00farovni a&nbsp;vynikal p\u0159ed ostatn\u00edmi, zva\u017ete po\u0159\u00edzen\u00ed <strong>3D fotografi\u00ed<\/strong>, virtu\u00e1ln\u00edch prohl\u00eddek, n\u00e1kresu p\u016fdorysu nebo dechberouc\u00edch fotografi\u00ed za pomoc\u00ed dronu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Popi\u0161te to<\/strong><\/h4>\n\n\n\n<p>Jestli\u017ee jste nepodcenili prvn\u00ed tip, z\u00e1jemce se u&nbsp;va\u0161eho inzer\u00e1tu pozastav\u00ed a&nbsp;bude cht\u00edt v\u011bd\u011bt v\u00edce. Je \u010das nemovitost v\u00fdsti\u017en\u011b popsat.<\/p>\n\n\n\n<p>Nejd\u016fle\u017eit\u011bj\u0161\u00ed je <strong>titulek<\/strong>. Ten sestavte z&nbsp;p\u0159\u00edslu\u0161n\u00fdch charakteristik bytu \u010di domu. Z\u00e1jemce tak z\u00edsk\u00e1 okam\u017eit\u00e9 z\u00e1kladn\u00ed informace o&nbsp;nemovitosti.<\/p>\n\n\n\n<p><em>P\u0159\u00edklad: Prodej bytu 2+1 v&nbsp;Humpolci, 60&nbsp;m<sup>2<\/sup> s&nbsp;terasou<\/em><\/p>\n\n\n\n<p>Samotn\u00fd popisn\u00fd text nemus\u00ed b\u00fdt p\u0159\u00edli\u0161 dlouh\u00fd. Pou\u017e\u00edvejte sp\u00ed\u0161e krat\u0161\u00ed v\u011bty a&nbsp;pi\u0161te <strong>srozumiteln\u00fdm jazykem <\/strong>bez zbyte\u010dn\u00fdch metafor a&nbsp;kudrlinek. Zam\u011b\u0159te se na hlavn\u00ed vlastnosti nemovitosti a&nbsp;zkuste se i&nbsp;trochu pochlubit. Nap\u0159\u00edklad uve\u010fte, \u017ee je byt \u010derstv\u011b po rekonstrukci (samoz\u0159ejm\u011b, pokud je to pravda).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. P\u0159edve\u010fte to<\/strong><\/h4>\n\n\n\n<p>Inzer\u00e1t m\u00e1te p\u0159ipraven\u00fd a&nbsp;te\u010f sta\u010d\u00ed p\u0159edv\u00e9st ho z\u00e1jemc\u016fm. K&nbsp;tomu mohou poslou\u017eit tradi\u010dn\u00ed <strong>realitn\u00ed servery<\/strong>, kde inzer\u00e1t snadno na p\u00e1r kliknut\u00ed vyv\u011bs\u00edte. Dal\u0161\u00ed online mo\u017enost\u00ed pro odv\u00e1\u017en\u011bj\u0161\u00ed je vytvo\u0159en\u00ed reklamy na <a href=\"https:\/\/www.facebook.com\/maklermartin.cz\" target=\"_blank\" rel=\"noreferrer noopener\">Facebooku<\/a> nebo jin\u00e9 soci\u00e1ln\u00ed s\u00edti.<\/p>\n\n\n\n<p>Nezapom\u00ednejte ale na <strong>offline sv\u011bt<\/strong>. Mocn\u00fdm n\u00e1strojem jsou tak\u00e9 reklamn\u00ed cedule a&nbsp;plachty um\u00edst\u011bn\u00e9 p\u0159ed samotnou nemovitost. M\u016f\u017eete zkusit rozes\u00edl\u00e1n\u00ed let\u00e1k\u016f nebo uspo\u0159\u00e1d\u00e1n\u00ed dne otev\u0159en\u00fdch dve\u0159\u00ed.<\/p>\n\n\n\n<p>Pokud chcete m\u00edt jistotu, \u017ee v\u00e1\u0161 inzer\u00e1t bude m\u00edt profesion\u00e1ln\u00ed podobu a&nbsp;bude opravdu vid\u011bt, <a href=\"https:\/\/www.maklermartin.cz\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\">obra\u0165te se na makl\u00e9\u0159e<\/a>. Takov\u00fd odborn\u00edk v\u00e1m nejenom pom\u016f\u017ee s&nbsp;tvorbou inzer\u00e1tu, ale nav\u00edc v\u00e1s provede <a href=\"https:\/\/www.maklermartin.cz\/practice\/prodejni-strategie\/\" target=\"_blank\" rel=\"noreferrer noopener\">prodejn\u00ed strategi\u00ed<\/a>, zodpov\u00ed&nbsp;<a href=\"https:\/\/www.maklermartin.cz\/practice\/pravni-servis\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00e1vn\u00ed ot\u00e1zky<\/a> nebo porad\u00ed <a href=\"https:\/\/www.maklermartin.cz\/2021\/02\/12\/jak-provest-odhad-ceny-nemovitosti\/\" target=\"_blank\" rel=\"noreferrer noopener\">s&nbsp;odhadem ceny nemovitosti<\/a>.<\/p>\n\n\n\n<p>Profesion\u00e1ln\u00ed inzerce nemovitost\u00ed vzbud\u00ed v\u00edce pozornosti i&nbsp;v&nbsp;p\u0159\u00edpad\u011b, kdy je cena vy\u0161\u0161\u00ed. Pokud pochybujete, \u017ee zvl\u00e1dnete kvalitn\u00ed prezentaci v&nbsp;inzerci sami, doporu\u010duji obr\u00e1tit se na profesion\u00e1la.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opravdu je inzerce nemovitost\u00ed v&nbsp;dne\u0161n\u00ed dob\u011b jednoduch\u00fd \u00fakol? Byt\u016f a&nbsp;dom\u016f je m\u00e1lo, ceny vysoko a&nbsp;p\u0159i zm\u00ednce o&nbsp;prodeji na sebe prvn\u00ed z\u00e1jemci nenechaj\u00ed dlouho \u010dekat. Skoro to vypad\u00e1, &#8230;<\/p>\n","protected":false},"author":1,"featured_media":223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":0,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/media\/223"}],"wp:attachment":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}