{"id":400,"date":"2022-09-24T08:05:59","date_gmt":"2022-09-24T06:05:59","guid":{"rendered":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/2022\/09\/24\/proc-vyuzivat-topovani-inzeratu\/"},"modified":"2022-09-24T08:05:59","modified_gmt":"2022-09-24T06:05:59","slug":"proc-vyuzivat-topovani-inzeratu","status":"publish","type":"post","link":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/2022\/09\/24\/proc-vyuzivat-topovani-inzeratu\/","title":{"rendered":"Jak a&nbsp;pro\u010d vyu\u017e\u00edvat topov\u00e1n\u00ed inzer\u00e1tu?"},"content":{"rendered":"\n<p>Topov\u00e1n\u00ed inzer\u00e1tu zajist\u00ed, \u017ee v\u00e1\u0161 inzer\u00e1t bude na realitn\u00edm serveru st\u00e1le na p\u0159edn\u00edch pozic\u00edch, a&nbsp;tedy st\u00e1le na o\u010d\u00edch. <\/p>\n\n\n\n<p>Ale je to dobr\u00fd n\u00e1stroj, kter\u00fd byste m\u011bli vyu\u017e\u00edvat? Poj\u010fme to zjistit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d je topov\u00e1n\u00ed inzer\u00e1tu super n\u00e1stroj?<\/strong><\/h2>\n\n\n\n<p>P\u0159ed lety tomu je\u0161t\u011b tak nebylo. Topov\u00e1n\u00ed nebylo tak d\u016fle\u017eit\u00e9 jako dnes, proto\u017ee trh s&nbsp;nemovitostmi vypadal dosti jinak. Prodeje nemovitost\u00ed \u0161ly mnohem rychleji. <strong>V dne\u0161n\u00ed dob\u011b ochlazuj\u00edc\u00edho se trhu<\/strong> a&nbsp;vysok\u00e9 inflace je topov\u00e1n\u00ed inzer\u00e1tu op\u011bt velmi d\u016fle\u017eit\u00fd n\u00e1stroj, kter\u00fd p\u0159edev\u0161\u00edm zrychluje prodeje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00fdhody topov\u00e1n\u00ed<\/strong> <strong>inzer\u00e1tu<\/strong><\/h2>\n\n\n\n<p>+ V\u00e1\u0161 inzer\u00e1t bude <strong>na prvn\u00ed pozici<\/strong> n\u011bkolik dn\u00ed za sebou. Nep\u0159edb\u011bhnou ho tedy nov\u011bj\u0161\u00ed inzer\u00e1ty.<\/p>\n\n\n\n<p>+ Je to psychologick\u00fd trik. D\u00edky um\u00edst\u011bn\u00ed na prvn\u00ed pozici maj\u00ed z\u00e1jemci pocit, \u017ee jde o&nbsp;velmi <strong>aktu\u00e1ln\u00ed nab\u00eddku <\/strong>a sp\u00ed\u0161e na ni kliknou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nev\u00fdhody topov\u00e1n\u00ed<\/strong> <strong>inzer\u00e1tu<\/strong><\/h2>\n\n\n\n<p>&#8211; <strong>Nen\u00ed to n\u00e1stroj zdarma<\/strong>. Cena se nap\u0159\u00ed\u010d realitn\u00edmi servery li\u0161\u00ed. N\u011bkde zaplat\u00edte kolem 10 K\u010d, jinde i&nbsp;nap\u0159\u00edklad 60&nbsp;K\u010d. Vid\u00edte, \u017ee v&nbsp;kontextu milionov\u00e9 transakce za prodej nemovitosti jde o&nbsp;zanedbateln\u00e9 \u010d\u00e1stky.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Na co myslet p\u0159i topov\u00e1n\u00ed<\/strong><\/h2>\n\n\n\n<p><strong>Jednejte podle trhu<\/strong> &#8211; jak u\u017e jsem nazna\u010doval na za\u010d\u00e1tku \u010dl\u00e1nku, topov\u00e1n\u00ed za\u010dalo b\u00fdt velice zaj\u00edmav\u00fdm n\u00e1strojem p\u0159edev\u0161\u00edm nyn\u00ed, p\u0159i velk\u00fdch zm\u011bn\u00e1ch na trhu. Sledujte situaci na trhu a&nbsp;konkurenci na n\u011bm. Pokud je velk\u00e1, ur\u010dit\u011b topov\u00e1n\u00ed vyu\u017eijte.<\/p>\n\n\n\n<p><strong>Nestavte na tom celou strategii<\/strong> &#8211; topov\u00e1n\u00ed by m\u011blo b\u00fdt pouze dopl\u0148kem marketingov\u00e9 strategie. Ur\u010dit\u011b sp\u00ed\u0161e dbejte na dobrou prezentaci, fotografie a&nbsp;super popis. Tyto faktory rozhoduj\u00ed o&nbsp;\u00fasp\u011bchu prodeje. Topov\u00e1n\u00ed je jen dobr\u00fdm pomocn\u00edkem.<\/p>\n\n\n\n<p>U\u017e jste n\u011bkdy topov\u00e1n\u00ed vyu\u017eili? Pokud je to pro v\u00e1s novinkou, \u010di dokonce cel\u00fd prodej nemovitosti je premi\u00e9rou, <a href=\"https:\/\/www.maklermartin.cz\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\">nev\u00e1hejte si m\u011b zavolat na pomoc<\/a>. R\u00e1d porad\u00edm s&nbsp;topov\u00e1n\u00edm i&nbsp;s&nbsp;jin\u00fdmi n\u00e1stroji, kter\u00e9 v\u00e1m p\u0159i prodeji p\u0159ijdou vhod.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Topov\u00e1n\u00ed inzer\u00e1tu zajist\u00ed, \u017ee v\u00e1\u0161 inzer\u00e1t bude na realitn\u00edm serveru st\u00e1le na p\u0159edn\u00edch pozic\u00edch, a&nbsp;tedy st\u00e1le na o\u010d\u00edch. Ale je to dobr\u00fd n\u00e1stroj, kter\u00fd byste m\u011bli vyu\u017e\u00edvat? &#8230;<\/p>\n","protected":false},"author":1,"featured_media":401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts\/400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/comments?post=400"}],"version-history":[{"count":0,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts\/400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/media\/401"}],"wp:attachment":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/media?parent=400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/categories?post=400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/tags?post=400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}