{"id":650,"date":"2024-06-30T21:20:31","date_gmt":"2024-06-30T19:20:31","guid":{"rendered":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/2024\/06\/30\/rozdil-mezi-inzerovanymi-a-realizovanymi-cenami\/"},"modified":"2024-10-02T14:26:55","modified_gmt":"2024-10-02T12:26:55","slug":"rozdil-mezi-inzerovanymi-a-realizovanymi-cenami","status":"publish","type":"post","link":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/2024\/06\/30\/rozdil-mezi-inzerovanymi-a-realizovanymi-cenami\/","title":{"rendered":"Rozd\u00edl mezi inzerovan\u00fdmi a&nbsp;realizovan\u00fdmi cenami nemovitost\u00ed"},"content":{"rendered":"\n<p>Kdy\u017e se rozhodnete prodat nebo koupit nemovitost, jednou z&nbsp;prvn\u00edch v\u011bc\u00ed, na kter\u00e9 naraz\u00edte, jsou ceny. Inzerovan\u00e9 ceny a&nbsp;realizovan\u00e9 ceny v\u0161ak mohou b\u00fdt dv\u011b odli\u0161n\u00e9 hodnoty. Poj\u010fme se pod\u00edvat na to, co tyto term\u00edny znamenaj\u00ed a&nbsp;jak\u00fd je mezi nimi rozd\u00edl.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co je inzerovan\u00e1 cena?<\/h2>\n\n\n\n<p>Inzerovan\u00e1 cena je ta, kterou vid\u00edte v&nbsp;inzer\u00e1tech na realitn\u00edch port\u00e1lech, v&nbsp;novin\u00e1ch nebo v&nbsp;jin\u00fdch reklamn\u00edch m\u00e9di\u00edch. Je to \u010d\u00e1stka, za kterou majitel\u00e9 nebo realitn\u00ed kancel\u00e1\u0159e nab\u00edzej\u00ed nemovitost k&nbsp;prodeji. Inzerovan\u00e1 cena je v\u0161ak \u010dasto jen v\u00fdchoz\u00edm bodem v&nbsp;jedn\u00e1n\u00ed o&nbsp;prodeji.<\/p>\n\n\n\n<p><strong>Pro\u010d jsou inzerovan\u00e9 ceny \u010dasto vy\u0161\u0161\u00ed?<\/strong><\/p>\n\n\n\n<p>Inzerovan\u00e9 ceny mohou b\u00fdt \u010dasto vy\u0161\u0161\u00ed z&nbsp;n\u011bkolika d\u016fvod\u016f:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Optimistick\u00e1 o\u010dek\u00e1v\u00e1n\u00ed<\/strong>: Majitel\u00e9 maj\u00ed \u010dasto vysok\u00e1 o\u010dek\u00e1v\u00e1n\u00ed ohledn\u011b hodnoty sv\u00e9 nemovitosti. \u010casto si cen\u00ed sv\u016fj domov v\u00edce ne\u017e trh.<\/li>\n\n\n\n<li><strong>Prostor pro vyjedn\u00e1v\u00e1n\u00ed<\/strong>: Vysok\u00e1 inzerovan\u00e1 cena m\u016f\u017ee b\u00fdt strategie, kter\u00e1 umo\u017e\u0148uje prostor pro vyjedn\u00e1v\u00e1n\u00ed, tak\u017ee kupuj\u00edc\u00ed m\u016f\u017ee nab\u00eddnout ni\u017e\u0161\u00ed cenu a&nbsp;prodejce ji m\u016f\u017ee p\u0159ijmout bez pocitu ztr\u00e1ty.<\/li>\n\n\n\n<li><strong>N\u00e1klady na marketing<\/strong>: Inzerenti mohou zahrnout do ceny i&nbsp;n\u00e1klady na propagaci nemovitosti, jako jsou poplatky za realitn\u00ed kancel\u00e1\u0159e a&nbsp;marketingov\u00e9 kampan\u011b.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Co je realizovan\u00e1 cena?<\/h2>\n\n\n\n<p>Realizovan\u00e1 cena je ta, za kterou se nemovitost skute\u010dn\u011b prod\u00e1. Tato cena m\u016f\u017ee b\u00fdt ni\u017e\u0161\u00ed, stejn\u00e1 nebo v&nbsp;n\u011bkter\u00fdch p\u0159\u00edpadech i&nbsp;vy\u0161\u0161\u00ed ne\u017e inzerovan\u00e1 cena, v&nbsp;z\u00e1vislosti na mnoha faktorech, jako je stav trhu, atraktivita nemovitosti, urgentnost prodeje a&nbsp;vyjedn\u00e1vac\u00ed schopnosti obou stran.<\/p>\n\n\n\n<p><strong>Pro\u010d jsou realizovan\u00e9 ceny \u010dasto ni\u017e\u0161\u00ed?<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Vyjedn\u00e1v\u00e1n\u00ed<\/strong>: B\u011bhem procesu prodeje doch\u00e1z\u00ed k&nbsp;vyjedn\u00e1v\u00e1n\u00ed mezi kupuj\u00edc\u00edm a&nbsp;prod\u00e1vaj\u00edc\u00edm. Kupuj\u00edc\u00ed \u010dasto nab\u00edzej\u00ed ni\u017e\u0161\u00ed cenu, aby dos\u00e1hli lep\u0161\u00edho obchodu, a&nbsp;prod\u00e1vaj\u00edc\u00ed mohou tuto nab\u00eddku p\u0159ijmout, pokud pot\u0159ebuj\u00ed rychle prodat.<\/li>\n\n\n\n<li><strong>Stav trhu<\/strong>: V&nbsp;dob\u011b, kdy je na trhu mnoho nemovitost\u00ed k&nbsp;prodeji, mohou b\u00fdt prodejci nuceni sn\u00ed\u017eit cenu, aby p\u0159il\u00e1kali kupce.<\/li>\n\n\n\n<li><strong>Technick\u00fd stav nemovitosti<\/strong>: Inspekce nemovitosti m\u016f\u017ee odhalit skryt\u00e9 vady, kter\u00e9 mohou v\u00e9st ke sn\u00ed\u017een\u00ed ceny.<\/li>\n<\/ol>\n\n\n<div class='fluentform ff-default fluentform_wrapper_4 ffs_custom_wrap'><form data-form_id=\"4\" id=\"fluentform_4\" class=\"frm-fluent-form fluent_form_4 ff-el-form-top ff_form_instance_4_1 ff-form-loading ffs_custom\" data-form_instance=\"ff_form_instance_4_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Odhad ceny nemovitosti<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='650' \/><input type=\"hidden\" id=\"_fluentform_4_fluentformnonce\" name=\"_fluentform_4_fluentformnonce\" value=\"36384e1995\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/maklermartin\/wp-json\/wp\/v2\/posts\/650\" \/><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-4_1\" ><h2>Z\u00edskejte zdarma odhad ceny nemovitosti<\/h2>\n<div id=\"code_block-16-32\" class=\"ct-code-block lajna\" style=\"width: 72px\"><!-- --><\/div>\n<p>Zadejte kontakt, zavol\u00e1me v\u00e1m, zept\u00e1me se v\u00e1s na p\u00e1r ot\u00e1zek k nemovitosti a \u0159ekneme v\u00e1m jej\u00ed r\u00e1mcovou cenu.<\/p><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_4_input_text' aria-label=\"Obec\">Obec<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"input_text\" class=\"ff-el-form-control\" placeholder=\"Kde se nemovitost nach\u00e1z\u00ed...\" data-name=\"input_text\" id=\"ff_4_input_text\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_2  has-conditions '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_4_email' aria-label=\"Email\">Email<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_4_email\" class=\"ff-el-form-control\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_4_phone' aria-label=\"Telefon\">Telefon<\/label><\/div><div class='ff-el-input--content'><input name=\"phone\" class=\"ff-el-form-control ff-el-phone\" type=\"tel\" data-name=\"phone\" id=\"ff_4_phone\" inputmode=\"tel\"  aria-invalid='false' aria-required=true><\/div><\/div><\/div><\/div><div class='ff-el-group has-conditions skipstyleradio ff_list_3col'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label  aria-label=\"Chci z\u00edskat odhad ceny\">Chci z\u00edskat odhad ceny<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for=input_radio_5b50e47171c42857c66958d650967769><input  type=\"radio\" name=\"input_radio\" data-name=\"input_radio\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"bytu\"  id='input_radio_5b50e47171c42857c66958d650967769' aria-label='bytu' aria-invalid='false' aria-required=true> <span>bytu<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for=input_radio_85ef724b73b6ea84cd5eeb6386c4962e><input  type=\"radio\" name=\"input_radio\" data-name=\"input_radio\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"domu\"  id='input_radio_85ef724b73b6ea84cd5eeb6386c4962e' aria-label='domu' aria-invalid='false' aria-required=true> <span>domu<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for=input_radio_e1040d247a88041f150c10acc9abe220><input  type=\"radio\" name=\"input_radio\" data-name=\"input_radio\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"pozemku\"  id='input_radio_e1040d247a88041f150c10acc9abe220' aria-label='pozemku' aria-invalid='false' aria-required=true> <span>pozemku<\/span><\/label><\/div><\/div><\/div><div class='ff-el-group has-conditions'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_4_description' aria-label=\"Zde napi\u0161te zpr\u00e1vu\">Zde napi\u0161te zpr\u00e1vu<\/label><\/div><div class='ff-el-input--content'><textarea aria-invalid=\"false\" aria-required=false name=\"description\" id=\"ff_4_description\" class=\"ff-el-form-control\" rows=\"3\" cols=\"2\" data-name=\"description\" ><\/textarea><\/div><\/div><div class='ff-el-group   has-conditions  ff-el-input--content'><div class='ff-el-form-check ff-el-tc'><label aria-label='Terms and Conditions: Zadan\u00e9 \u00fadaje zpracov\u00e1me dle t\u011bchto podm\u00ednek. Contains 1 link. Use tab navigation to review.' class='ff-el-form-check-label ff_tc_label' for=terms-n-condition_5f0d868f228ced732a6e56437fb344f9> <div class='ff_t_c'><p>Zadan\u00e9 \u00fadaje zpracov\u00e1me dle t\u011bchto <a href=\"https:\/\/www.remaxalfa.cz\/souhlas-se-zpracovanim-osobnich-udaju\" target=\"_blank\" rel=\"noopener\">podm\u00ednek<\/a>.<\/p><\/div><\/label><\/div><\/div><div class='ff-el-group ff-text-left  has-conditions ff_submit_btn_wrapper ff_submit_btn_wrapper_custom'><button class=\"ff-btn ff-btn-submit ff-btn-md width--full btn--action margin-top--m ff_btn_no_style\" type=\"submit\" name=\"custom_submit_button-4_2\" data-name=\"custom_submit_button-4_2\" >Chci z\u00edskat odhad ceny<\/button><\/div><\/fieldset><\/form><div id='fluentform_4_errors' class='ff-errors-in-stack ff_form_instance_4_1 ff-form-loading_errors ff_form_instance_4_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_4_1 = {\"id\":\"4\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\",\"asteriskPlacement\":\"asterisk-right\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_4_1\",\"form_id_selector\":\"fluentform_4\",\"rules\":{\"input_text\":{\"required\":{\"value\":true,\"message\":\"Toto pole je povinn\\u00e9.\",\"global_message\":\"Toto pole je povinn\\u00e9.\",\"global\":true}},\"email\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"Toto pole je povinn\\u00e9.\"},\"email\":{\"value\":true,\"message\":\"This field must contain a valid email\",\"global\":false,\"global_message\":\"This field must contain a valid email\"}},\"phone\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"Toto pole je povinn\\u00e9.\"},\"valid_phone_number\":{\"value\":false,\"message\":\"Phone number is not valid\",\"global\":false,\"global_message\":\"Phone number is not valid\"}},\"input_radio\":{\"required\":{\"value\":true,\"message\":\"Toto pole je povinn\\u00e9.\",\"global_message\":\"Toto pole je povinn\\u00e9.\",\"global\":true}},\"description\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"Toto pole je povinn\\u00e9.\"}},\"terms-n-condition\":{\"required\":{\"value\":false,\"message\":\"Toto pole je povinn\\u00e9.\",\"global_message\":\"Toto pole je povinn\\u00e9.\",\"global\":true}}},\"debounce_time\":300,\"conditionals\":{\"ff_cn_id_1\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]},\"email\":{\"conditions\":[],\"status\":false,\"type\":\"any\",\"container_condition\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]}},\"phone\":{\"conditions\":[],\"status\":false,\"type\":\"any\",\"container_condition\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]}},\"input_radio\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]},\"description\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]},\"terms-n-condition\":{\"type\":\"all\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]},\"custom_submit_button-4_2\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]}}};\n                            <\/script>\n            \n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d je d\u016fle\u017eit\u00e9 zn\u00e1t rozd\u00edl?<\/h2>\n\n\n\n<p>Znalost rozd\u00edlu mezi inzerovan\u00fdmi a&nbsp;realizovan\u00fdmi cenami je kl\u00ed\u010dov\u00e1 pro v\u0161echny, kte\u0159\u00ed se cht\u011bj\u00ed orientovat na realitn\u00edm trhu. Kupuj\u00edc\u00edm to pom\u00e1h\u00e1 stanovit realistick\u00fd rozpo\u010det a&nbsp;vyhnout se p\u0159eplacen\u00ed za nemovitost. Prod\u00e1vaj\u00edc\u00edm zase umo\u017e\u0148uje stanovit atraktivn\u00ed, ale realistickou inzerovanou cenu, kter\u00e1 p\u0159il\u00e1k\u00e1 z\u00e1jemce, ale z\u00e1rove\u0148 poskytne prostor pro vyjedn\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p><strong>Pro kupuj\u00edc\u00ed<\/strong><\/p>\n\n\n\n<p>Pokud kupujete nemovitost, m\u011bjte na pam\u011bti, \u017ee inzerovan\u00e1 cena je \u010dasto vy\u0161\u0161\u00ed ne\u017e cena, za kterou se nemovitost nakonec prod\u00e1. Je d\u016fle\u017eit\u00e9 prov\u00e9st pr\u016fzkum trhu a&nbsp;zjistit, za jak\u00e9 ceny se podobn\u00e9 nemovitosti v&nbsp;dan\u00e9 lokalit\u011b prod\u00e1vaj\u00ed.<\/p>\n\n\n\n<p><strong>Pro prod\u00e1vaj\u00edc\u00ed<\/strong><\/p>\n\n\n\n<p>Pokud prod\u00e1v\u00e1te nemovitost, je d\u016fle\u017eit\u00e9 nastavit realistickou inzerovanou cenu, kter\u00e1 p\u0159il\u00e1k\u00e1 potenci\u00e1ln\u00ed kupce, ale z\u00e1rove\u0148 umo\u017en\u00ed vyjedn\u00e1v\u00e1n\u00ed. P\u0159\u00edli\u0161 vysok\u00e1 inzerovan\u00e1 cena m\u016f\u017ee odradit z\u00e1jemce, zat\u00edmco p\u0159\u00edli\u0161 n\u00edzk\u00e1 cena m\u016f\u017ee v\u00e9st k&nbsp;rychl\u00e9mu prodeji, ale za m\u00e9n\u011b v\u00fdhodn\u00fdch podm\u00ednek.<\/p>\n\n\n\n<p>Chcete m\u00edt jistotu, \u017ee s&nbsp;tento rozd\u00edl dob\u0159e pochop\u00edte, a&nbsp;je\u0161t\u011b l\u00e9pe s&nbsp;n\u00edm nalo\u017e\u00edte? <a href=\"https:\/\/www.maklermartin.cz\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Napi\u0161te mi.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e se rozhodnete prodat nebo koupit nemovitost, jednou z&nbsp;prvn\u00edch v\u011bc\u00ed, na kter\u00e9 naraz\u00edte, jsou ceny. Inzerovan\u00e9 ceny a&nbsp;realizovan\u00e9 ceny v\u0161ak mohou b\u00fdt dv\u011b odli\u0161n\u00e9 hodnoty. Poj\u010fme se &#8230;<\/p>\n","protected":false},"author":1,"featured_media":651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/comments?post=650"}],"version-history":[{"count":1,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts\/650\/revisions"}],"predecessor-version":[{"id":681,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts\/650\/revisions\/681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/media\/651"}],"wp:attachment":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/media?parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/categories?post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/tags?post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}