{"id":656,"date":"2024-09-01T18:34:20","date_gmt":"2024-09-01T16:34:20","guid":{"rendered":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/2024\/09\/01\/jak-urcit-hodnotu-luxusni-nemovitosti\/"},"modified":"2024-10-02T14:24:13","modified_gmt":"2024-10-02T12:24:13","slug":"jak-urcit-hodnotu-luxusni-nemovitosti","status":"publish","type":"post","link":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/2024\/09\/01\/jak-urcit-hodnotu-luxusni-nemovitosti\/","title":{"rendered":"Jak ur\u010dit hodnotu luxusn\u00ed nemovitosti"},"content":{"rendered":"\n<p>P\u0159i prodeji luxusn\u00ed nemovitosti nejde jen o&nbsp;hled\u00e1n\u00ed kupce. Jde o&nbsp;nalezen\u00ed spr\u00e1vn\u00e9 ceny, kter\u00e1 odr\u00e1\u017e\u00ed skute\u010dnou hodnotu majetku a&nbsp;p\u0159itom dok\u00e1\u017ee oslovit n\u00e1ro\u010dnou klientelu, kter\u00e1 je pro luxusn\u00ed nemovitosti relevantn\u00ed. Cesta za \u00fasp\u011b\u0161n\u00fdm prodejem luxusu je tedy o&nbsp;pozn\u00e1n\u00ed n\u00e1ro\u010dn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Poznejte trh<\/h2>\n\n\n\n<p>Nejprve je d\u016fle\u017eit\u00e9 d\u016fkladn\u011b pochopit trh, na kter\u00e9m se va\u0161e nemovitost nach\u00e1z\u00ed. I&nbsp;kdy\u017e jsou luxusn\u00ed nemovitosti \u010dasto jedine\u010dn\u00e9, je st\u00e1le nezbytn\u00e9 prov\u00e9st anal\u00fdzu podobn\u00fdch nemovitost\u00ed v&nbsp;okol\u00ed, kter\u00e9 byly ned\u00e1vno prod\u00e1ny. Komparativn\u00ed tr\u017en\u00ed anal\u00fdza v\u00e1m poskytne z\u00e1kladn\u00ed p\u0159edstavu o&nbsp;tom, jak si stoj\u00ed va\u0161e nemovitost ve srovn\u00e1n\u00ed s&nbsp;ostatn\u00edmi.<\/p>\n\n\n\n<p>M\u011bjte na pam\u011bti, \u017ee v&nbsp;p\u0159\u00edpad\u011b luxusn\u00edch nemovitost\u00ed m\u016f\u017ee j\u00edt o&nbsp;\u0161irok\u00fd rozsah vlastnost\u00ed, tak\u017ee pe\u010dliv\u011b vyb\u00edrejte srovnateln\u00e9 nemovitosti. Zva\u017eujte faktory jako velikost, stavba, vybaven\u00ed, historie a&nbsp;presti\u017en\u00ed lokalita. <a href=\"https:\/\/www.maklermartin.cz\/kontakt\/\">Realitn\u00ed makl\u00e9\u0159<\/a> specializuj\u00edc\u00ed se na luxusn\u00ed trh, m\u016f\u017ee b\u00fdt v&nbsp;tomto kroku neoceniteln\u00fdm pomocn\u00edkem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zam\u011b\u0159te se na unik\u00e1tn\u00ed charakteristiky<\/h2>\n\n\n\n<p>Ka\u017ed\u00e1 luxusn\u00ed nemovitost m\u00e1 n\u011bco, co ji \u010din\u00ed v\u00fdjime\u010dnou \u2013 a\u0165 u\u017e jde o&nbsp;v\u00fdhled, historick\u00fd v\u00fdznam nebo jedine\u010dn\u00e9 architektonick\u00e9 prvky. Identifikujte a&nbsp;zd\u016frazn\u011bte tyto jedine\u010dn\u00e9 rysy v&nbsp;inzer\u00e1tu.<\/p>\n\n\n\n<p>Tyto charakteristiky \u010dasto nemaj\u00ed snadno stanovitelnou hodnotu na b\u011b\u017en\u00e9m trhu, ale pro spr\u00e1vn\u00e9ho kupce mohou m\u00edt nevy\u010d\u00edslitelnou hodnotu. Proto je d\u016fle\u017eit\u00e9 tyto prvky prom\u00edtnout do ceny, ale z\u00e1rove\u0148 se ujistit, \u017ee to nep\u0159ep\u00e1l\u00edte. Kl\u00ed\u010dem je naj\u00edt rovnov\u00e1hu mezi emocemi a&nbsp;realitou trhu.<\/p>\n\n\n<div class='fluentform ff-default fluentform_wrapper_4 ffs_custom_wrap'><form data-form_id=\"4\" id=\"fluentform_4\" class=\"frm-fluent-form fluent_form_4 ff-el-form-top ff_form_instance_4_1 ff-form-loading ffs_custom\" data-form_instance=\"ff_form_instance_4_1\" method=\"POST\" ><fieldset  style=\"border: none!important;margin: 0!important;padding: 0!important;background-color: transparent!important;box-shadow: none!important;outline: none!important; min-inline-size: 100%;\">\n                    <legend class=\"ff_screen_reader_title\" style=\"display: block; margin: 0!important;padding: 0!important;height: 0!important;text-indent: -999999px;width: 0!important;overflow:hidden;\">Odhad ceny nemovitosti<\/legend><input type='hidden' name='__fluent_form_embded_post_id' value='656' \/><input type=\"hidden\" id=\"_fluentform_4_fluentformnonce\" name=\"_fluentform_4_fluentformnonce\" value=\"36384e1995\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/maklermartin\/wp-json\/wp\/v2\/posts\/656\" \/><div class='ff-el-group  ff-custom_html' tabindex='-1' data-name=\"custom_html-4_1\" ><h2>Z\u00edskejte zdarma odhad ceny nemovitosti<\/h2>\n<div id=\"code_block-16-32\" class=\"ct-code-block lajna\" style=\"width: 72px\"><!-- --><\/div>\n<p>Zadejte kontakt, zavol\u00e1me v\u00e1m, zept\u00e1me se v\u00e1s na p\u00e1r ot\u00e1zek k nemovitosti a \u0159ekneme v\u00e1m jej\u00ed r\u00e1mcovou cenu.<\/p><\/div><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_4_input_text' aria-label=\"Obec\">Obec<\/label><\/div><div class='ff-el-input--content'><input type=\"text\" name=\"input_text\" class=\"ff-el-form-control\" placeholder=\"Kde se nemovitost nach\u00e1z\u00ed...\" data-name=\"input_text\" id=\"ff_4_input_text\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><div data-name=\"ff_cn_id_1\"  class='ff-t-container ff-column-container ff_columns_total_2  has-conditions '><div class='ff-t-cell ff-t-column-1' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_4_email' aria-label=\"Email\">Email<\/label><\/div><div class='ff-el-input--content'><input type=\"email\" name=\"email\" id=\"ff_4_email\" class=\"ff-el-form-control\" data-name=\"email\"  aria-invalid=\"false\" aria-required=true><\/div><\/div><\/div><div class='ff-t-cell ff-t-column-2' style='flex-basis: 50%;'><div class='ff-el-group'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label for='ff_4_phone' aria-label=\"Telefon\">Telefon<\/label><\/div><div class='ff-el-input--content'><input name=\"phone\" class=\"ff-el-form-control ff-el-phone\" type=\"tel\" data-name=\"phone\" id=\"ff_4_phone\" inputmode=\"tel\"  aria-invalid='false' aria-required=true><\/div><\/div><\/div><\/div><div class='ff-el-group has-conditions skipstyleradio ff_list_3col'><div class=\"ff-el-input--label ff-el-is-required asterisk-right\"><label  aria-label=\"Chci z\u00edskat odhad ceny\">Chci z\u00edskat odhad ceny<\/label><\/div><div class='ff-el-input--content'><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for=input_radio_03775115395e613b271f6298d6f6e8d9><input  type=\"radio\" name=\"input_radio\" data-name=\"input_radio\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"bytu\"  id='input_radio_03775115395e613b271f6298d6f6e8d9' aria-label='bytu' aria-invalid='false' aria-required=true> <span>bytu<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for=input_radio_b708bf4642698bf7543182a22568ac1e><input  type=\"radio\" name=\"input_radio\" data-name=\"input_radio\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"domu\"  id='input_radio_b708bf4642698bf7543182a22568ac1e' aria-label='domu' aria-invalid='false' aria-required=true> <span>domu<\/span><\/label><\/div><div class='ff-el-form-check ff-el-form-check-'><label class='ff-el-form-check-label' for=input_radio_7b6c174361f455709a56dae7f8a500a5><input  type=\"radio\" name=\"input_radio\" data-name=\"input_radio\" class=\"ff-el-form-check-input ff-el-form-check-radio\" value=\"pozemku\"  id='input_radio_7b6c174361f455709a56dae7f8a500a5' aria-label='pozemku' aria-invalid='false' aria-required=true> <span>pozemku<\/span><\/label><\/div><\/div><\/div><div class='ff-el-group has-conditions'><div class=\"ff-el-input--label asterisk-right\"><label for='ff_4_description' aria-label=\"Zde napi\u0161te zpr\u00e1vu\">Zde napi\u0161te zpr\u00e1vu<\/label><\/div><div class='ff-el-input--content'><textarea aria-invalid=\"false\" aria-required=false name=\"description\" id=\"ff_4_description\" class=\"ff-el-form-control\" rows=\"3\" cols=\"2\" data-name=\"description\" ><\/textarea><\/div><\/div><div class='ff-el-group   has-conditions  ff-el-input--content'><div class='ff-el-form-check ff-el-tc'><label aria-label='Terms and Conditions: Zadan\u00e9 \u00fadaje zpracov\u00e1me dle t\u011bchto podm\u00ednek. Contains 1 link. Use tab navigation to review.' class='ff-el-form-check-label ff_tc_label' for=terms-n-condition_b876e402e1732be613ad5e97ad086d5e> <div class='ff_t_c'><p>Zadan\u00e9 \u00fadaje zpracov\u00e1me dle t\u011bchto <a href=\"https:\/\/www.remaxalfa.cz\/souhlas-se-zpracovanim-osobnich-udaju\" target=\"_blank\" rel=\"noopener\">podm\u00ednek<\/a>.<\/p><\/div><\/label><\/div><\/div><div class='ff-el-group ff-text-left  has-conditions ff_submit_btn_wrapper ff_submit_btn_wrapper_custom'><button class=\"ff-btn ff-btn-submit ff-btn-md width--full btn--action margin-top--m ff_btn_no_style\" type=\"submit\" name=\"custom_submit_button-4_2\" data-name=\"custom_submit_button-4_2\" >Chci z\u00edskat odhad ceny<\/button><\/div><\/fieldset><\/form><div id='fluentform_4_errors' class='ff-errors-in-stack ff_form_instance_4_1 ff-form-loading_errors ff_form_instance_4_1_errors'><\/div><\/div>            <script type=\"text\/javascript\">\n                window.fluent_form_ff_form_instance_4_1 = {\"id\":\"4\",\"settings\":{\"layout\":{\"labelPlacement\":\"top\",\"helpMessagePlacement\":\"with_label\",\"errorMessagePlacement\":\"inline\",\"cssClassName\":\"\",\"asteriskPlacement\":\"asterisk-right\"},\"restrictions\":{\"denyEmptySubmission\":{\"enabled\":false}}},\"form_instance\":\"ff_form_instance_4_1\",\"form_id_selector\":\"fluentform_4\",\"rules\":{\"input_text\":{\"required\":{\"value\":true,\"message\":\"Toto pole je povinn\\u00e9.\",\"global_message\":\"Toto pole je povinn\\u00e9.\",\"global\":true}},\"email\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"Toto pole je povinn\\u00e9.\"},\"email\":{\"value\":true,\"message\":\"This field must contain a valid email\",\"global\":false,\"global_message\":\"This field must contain a valid email\"}},\"phone\":{\"required\":{\"value\":true,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"Toto pole je povinn\\u00e9.\"},\"valid_phone_number\":{\"value\":false,\"message\":\"Phone number is not valid\",\"global\":false,\"global_message\":\"Phone number is not valid\"}},\"input_radio\":{\"required\":{\"value\":true,\"message\":\"Toto pole je povinn\\u00e9.\",\"global_message\":\"Toto pole je povinn\\u00e9.\",\"global\":true}},\"description\":{\"required\":{\"value\":false,\"message\":\"This field is required\",\"global\":false,\"global_message\":\"Toto pole je povinn\\u00e9.\"}},\"terms-n-condition\":{\"required\":{\"value\":false,\"message\":\"Toto pole je povinn\\u00e9.\",\"global_message\":\"Toto pole je povinn\\u00e9.\",\"global\":true}}},\"debounce_time\":300,\"conditionals\":{\"ff_cn_id_1\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]},\"email\":{\"conditions\":[],\"status\":false,\"type\":\"any\",\"container_condition\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]}},\"phone\":{\"conditions\":[],\"status\":false,\"type\":\"any\",\"container_condition\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]}},\"input_radio\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]},\"description\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]},\"terms-n-condition\":{\"type\":\"all\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]},\"custom_submit_button-4_2\":{\"type\":\"any\",\"status\":true,\"conditions\":[{\"field\":\"input_text\",\"value\":\"\",\"operator\":\"!=\"}]}}};\n                            <\/script>\n            \n\n\n\n<h2 class=\"wp-block-heading\">Zva\u017ete budouc\u00ed potenci\u00e1l<\/h2>\n\n\n\n<p>Luxusn\u00ed nemovitosti jsou \u010dasto vn\u00edm\u00e1ny jako investice, nejen jako domov. Zohledn\u011bte budouc\u00ed v\u00fdvoj lokality a&nbsp;tr\u017en\u00ed trendy, kter\u00e9 mohou ovlivnit hodnotu nemovitosti v&nbsp;\u010dase. Je dan\u00e1 oblast na vzestupu? P\u0159ipravuj\u00ed se v&nbsp;okol\u00ed nov\u00e1 presti\u017en\u00ed za\u0159\u00edzen\u00ed nebo infrastruktura? Pokud m\u00e1 nemovitost velk\u00fd potenci\u00e1l r\u016fstu hodnoty v&nbsp;budoucnu, m\u016f\u017ee to b\u00fdt d\u016fle\u017eit\u00fd faktor p\u0159i stanoven\u00ed ceny.<\/p>\n\n\n\n<p>Tento potenci\u00e1l m\u016f\u017ee tak\u00e9 oslovit investory, kte\u0159\u00ed hledaj\u00ed p\u0159\u00edle\u017eitosti k&nbsp;dlouhodob\u00e9mu zhodnocen\u00ed, co\u017e m\u016f\u017ee zv\u00fd\u0161it v\u00fdslednou prodejn\u00ed cenu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Udr\u017ete si emocion\u00e1ln\u00ed odstup<\/h2>\n\n\n\n<p>Luxusn\u00ed nemovitosti \u010dasto maj\u00ed pro sv\u00e9 majitele vysokou emocion\u00e1ln\u00ed hodnotu, co\u017e m\u016f\u017ee komplikovat objektivn\u00ed nacen\u011bn\u00ed. Udr\u017ete si od nemovitosti ur\u010dit\u00fd odstup a&nbsp;zam\u011b\u0159te se na fakta a&nbsp;data. Realistick\u00e9 o\u010dek\u00e1v\u00e1n\u00ed ohledn\u011b ceny je kl\u00ed\u010dov\u00e9, proto\u017ee nadhodnocen\u00ed m\u016f\u017ee zp\u016fsobit, \u017ee nemovitost z\u016fstane na trhu p\u0159\u00edli\u0161 dlouho, co\u017e ji v&nbsp;o\u010d\u00edch potenci\u00e1ln\u00edch kupc\u016f znehodnocuje (takzvan\u011b se nemovitosti sp\u00e1l\u00ed).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing je d\u016fle\u017eit\u00fd<\/h2>\n\n\n\n<p>\u00dasp\u011bch prodeje luxusn\u00ed nemovitosti \u010dasto z\u00e1vis\u00ed na spr\u00e1vn\u00e9m marketingu. Identifikujte va\u0161i c\u00edlovou skupinu a&nbsp;zam\u011b\u0159te se na kan\u00e1ly, kde m\u016f\u017eete tyto kupce nejl\u00e9pe oslovit. Profesion\u00e1ln\u00ed fotografie, video prohl\u00eddky, virtu\u00e1ln\u00ed reality a&nbsp;3D modely mohou p\u0159il\u00e1kat celou \u0159adu z\u00e1jemc\u016f.<\/p>\n\n\n\n<p>Vyhled\u00e1van\u00e9 jsou tak\u00e9 exkluzivn\u00ed prezentace v&nbsp;luxusn\u00edch magaz\u00ednech, na specializovan\u00fdch port\u00e1lech a&nbsp;v&nbsp;r\u00e1mci priv\u00e1tn\u00edch akc\u00ed. Vyu\u017eit\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed a&nbsp;digit\u00e1ln\u00edho marketingu m\u016f\u017ee tak\u00e9 pomoci oslovit spr\u00e1vn\u00e9 kupce, kte\u0159\u00ed hledaj\u00ed n\u011bco opravdu speci\u00e1ln\u00edho.<\/p>\n\n\n\n<p>Nacen\u011bn\u00ed luxusn\u00ed nemovitosti je mnohem slo\u017eit\u011bj\u0161\u00ed ne\u017e u&nbsp;b\u011b\u017en\u00fdch nemovitost\u00ed a&nbsp;vy\u017eaduje pe\u010dliv\u00e9 zv\u00e1\u017een\u00ed v\u0161ech relevantn\u00edch faktor\u016f. Kl\u00ed\u010dem k&nbsp;\u00fasp\u011bchu je rovnov\u00e1ha mezi realistick\u00fdm pohledem na trh, pochopen\u00edm unik\u00e1tn\u00edch vlastnost\u00ed va\u0161\u00ed nemovitosti a&nbsp;efektivn\u00edm marketingem. Pokud se poda\u0159\u00ed tyto prvky spr\u00e1vn\u011b zkombinovat, m\u016f\u017eete dos\u00e1hnout \u00fasp\u011b\u0161n\u00e9ho prodeje za optim\u00e1ln\u00ed cenu, kter\u00e1 odr\u00e1\u017e\u00ed skute\u010dnou hodnotu va\u0161eho majetku. Hodn\u011b \u0161t\u011bst\u00ed!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159i prodeji luxusn\u00ed nemovitosti nejde jen o&nbsp;hled\u00e1n\u00ed kupce. Jde o&nbsp;nalezen\u00ed spr\u00e1vn\u00e9 ceny, kter\u00e1 odr\u00e1\u017e\u00ed skute\u010dnou hodnotu majetku a&nbsp;p\u0159itom dok\u00e1\u017ee oslovit n\u00e1ro\u010dnou klientelu, kter\u00e1 je pro luxusn\u00ed nemovitosti &#8230;<\/p>\n","protected":false},"author":1,"featured_media":657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"meta_box":[],"_links":{"self":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts\/656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/comments?post=656"}],"version-history":[{"count":1,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts\/656\/revisions"}],"predecessor-version":[{"id":660,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/posts\/656\/revisions\/660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/media\/657"}],"wp:attachment":[{"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/media?parent=656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/categories?post=656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maklermartin.digiamo.cz\/maklermartin\/wp-json\/wp\/v2\/tags?post=656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}